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Is it a diamond or is it cubic zirconia? Good question. For the past twenty years or so, that question has been asked many times and for good reason. It’s hard to tell the difference! The brilliance and overall look is almost identical. It’s a forgone conclusion that many people have been cheated out of the “real thing” due to the closeness in appearance of the two. Of course, the other great thing is that cubic zirconia jewelry can be worn by women who want to look the part of a rich heiress – without the cost!

So, how did this great material, cubic zirconia come about? It all started back in 1937 when two German mineralogists discovered the cubic form of zirconium oxide. By the 1970’s, scientists in Russia had learned how to make the mineral in a laboratory. After that, the popularity just took off. Jewelers everywhere got a hold of it and started selling it to everyone. In the twenty years since then, cubic zirconia has exploded into a worldwide sensation, with hundreds of thousands of jewelry combinations in every color imaginable, used in everything from rings to bracelets.

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